Strategic Consultancy
NEOM
Tabuk Province, Saudi Arabia 🇸🇦
2026
| BRIEF DESCRIPTION | Contributed to asset brief development for NEOM — one of the world's most ambitious giga-projects — supporting its visionary development initiatives across multiple asset classes. |
| DETAIL | HMAS was engaged to support NEOM's asset brief development framework, working across mixed-use, hospitality, and residential asset categories. The engagement involved deep-dive market positioning, competitive benchmarking, and financial viability testing to align each asset class with NEOM's Vision 2030 objectives and its target of becoming a global destination. |
| KEY DELIVERABLES | 1. Developed comprehensive asset briefs covering multiple mixed-use development zones | 2. Conducted competitive benchmarking against leading global destination developments | 3. Assessed market positioning for hospitality, residential, and commercial components | 4. Provided financial viability testing aligned with NEOM's long-term revenue model | 5. Analysed international precedents to support concept validation and investor narrative | 6. Delivered strategic recommendations integrated into NEOM's master development plan |
Contributed to asset brief development for NEOM — one of the world's most ambitious giga-projects — supporting its visionary development initiatives across multiple asset classes.
© Copyright 2026 - Haroon Malik Accounting Services. All Right Reserved
+971 43 247 999
BN Complex M2-397 Xavier Business Center, Deira, Dubai, UAE
info@haroonca.com
haroonca.com
